01
UI/UX Design
End-to-end product design — from discovery to delivery.
Discovery
user-sessions.log
Homepage → Product91%
Product → Cart54%
Cart → Checkout23%
Checkout → Done8%
⚠ 92% drop-off before checkout
The Problem
Cluttered interface, no visual hierarchy — users kept dropping off.
View details →Research
interviews.json
FindingUsers
Couldn't find checkout button10/12
Confused by form layout8/12
Too many steps7/12
No progress indicator9/12
→ 80% hit the same dead end
Research
12 user interviews revealed 80% abandoned at the same hidden step.
View details →Design
design-system/
✓Wireframes
done✓Lo-fi prototype
done✓Hi-fi in Figma
done✓Design tokens
done✓Component library
done8pt grid4 typefaces60+ components
Design Process
Wireframes → Figma prototypes → a full consistent design system.
View details →Outcome
results.json
Task completion
51%91%
Satisfaction
3.14.7
Drop-off rate
92%18%
Support tickets
140/mo23/mo
✓ Shipped. Users noticed immediately.
Final Result
Task completion up 40%. Satisfaction score jumped from 3.1 to 4.7.
View details →