The Problem
Cluttered interface, no visual hierarchy — users kept dropping off.
End-to-end product design — from discovery to delivery.
Cluttered interface, no visual hierarchy — users kept dropping off.
12 user interviews revealed 80% abandoned at the same hidden step.
Wireframes → Figma prototypes → a full consistent design system.
Task completion up 40%. Satisfaction score jumped from 3.1 to 4.7.