01

UI/UX Design

End-to-end product design — from discovery to delivery.

01

The Problem

Cluttered interface, no visual hierarchy — users kept dropping off.

No visual hierarchy
02

Research

12 user interviews revealed 80% abandoned at the same hidden step.

80%drop-off rate
03

Design Process

Wireframes → Figma prototypes → a full consistent design system.

04

Final Result

Task completion up 40%. Satisfaction score jumped from 3.1 to 4.7.

+40%completion4.7satisfactionTask time reduced by 40%